Project Description

Bharat Parekh

Bharat Parekh heads ‘Eternal Gandhi’ which is an initiative of the Aditya Birla Group that spreads the ideologies and teachings of the great Mahatma Gandhi through sale of souvenirs inspired by him. The vast souvenir range comprises of products carefully selected and customized to reflect the various facets of Mahatma Gandhi’s life and his message of peace (shanti), truth (satya) and ahimsa (non-violence).

Working directly with Mrs Birla, Bharatbhai believes in action, and at his youthful self, has set up the Gandhi Museum in Delhi, the entire brand of Eternal Gandhi and its stores, and a number of Gandhi Memorials across the world. Bharat is a gentle, simple, endearing person, who is just dedicated to his cause.